THE FASCINATION OF THE FEMALE SILHOUET
BØGELUND-JENSEN COPENHAGEN AW/09
“When I have created something, it will be clean, serene and simple to look at.” This quote comes from Signe Bøgelund-Jensen who founded her own brand Atelier Bøgelund-Jensen in 2006. Signe’s style is feminine, sexy,elegant and very played down. The shape of the woman is in focus which means that the styles always flatter the body and the personality of the woman. Signe used to work in the John Galliano studio in Paris where she developed ideas and techniques for the Dior Haute Couture. Her eyes for details and beautiful techniques is very visible in her own collections as well, however you might need to get closer – as the style is very simple and played down. Signe and I crossed our ways a couple of years ago and worked together in a short period – but I still remember and admire her unique creativity and perfectionism!