Stylecouch’s Blog


Posted in Fashion by stylecouch on March 29, 2009




Since Balmain showed their ripped rock chic jeans for the Spring 09 collection (probably the most photographed jeans this season), it seams as every brand is doing these 80s inspired ruined jeans. In the hunt for the perfect pair, which should look natural used and not too fake pre-used, I found these genius ones from the French brand A.P.C. The company is expanding its jeans line by a new version called Butler Worn Out Series. The name descripes the true process of making the jeans. Instead of the traditional use of sandpaper and washing techniques, real humans were asked to wear the jeans in order to create a one-of-a-kind original used design. As an extra bonus each single pair carries the initials of the last person who wore them! The perfect pair of jeans full of history  – Imagine they would be able to talk…



Balmain spring 09


billede-162A.P.C – Butler Worn Out Series

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