Stylecouch’s Blog

A Burberry Burger with Gucci French Fries and than a McSunday by Paul Smith?

Posted in Advertisement, Art, Fashion, Photography by stylecouch on December 28, 2009

The Cool Hunter has enlisted Access Agency to implement the McFancy concept, which TCH describes “an upmarket temporary McDonald’s store that launches at Fashion Weeks around the globe such as London, New York, Paris, Milan, Sydney and Hong Kong.” In the business of fashion, the minute you put a designer label on a piece of cloth, the price goes up. I wonder in the restaurant business how much a Burberry-wrapped piece of meat will cost. For all ofof you loves McDonald food as well as you are may be a logo maniac, the restaurant dining room experience coming during Fashion Week 2010 to a big city near you.

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Found on Inka Leoni’s Blog

Copenhagen Climate Conference – Don’t say sorry in 2020!

Posted in Advertisement, Art, Photography, True by stylecouch on December 8, 2009

This is one of several Greenpeace-commissioned ads that have just been revealed in and around Copenhagen airport this week and it is an impressive idea of Toby Cotton. Greenpeace commissioned Arc Communications UK to create these ads, which picture world leaders in 2020, apologizing for not having done enough to stop the climate change. I find them very powerful – hopefully our leaders do too.

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Found on creativereview.co.uk

Paul Smith for evian!

Posted in Advertisement, Fashion, Graphic design, Photography by stylecouch on September 23, 2009

Just posted the story about the development of the packing design of softdrinks and suddenly I stumbled about the news that Sir Paul Smith designed a bottle for evian. This bottle will be on sale in limited amounts until Christmas. It is a nice glass bottle with his famous colorful stripes around the top printed with organic colours.

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Found via Materialiste.com

Maybe it’s time to move on!

Posted in Advertisement, Art, Fashion, Fun, Photography, Uncategorized by stylecouch on September 11, 2009

Due to the fact, that I got so many response and hits on my post about the advertisement campaign “Life is too short for the wrong job!” I would like to say thank you all and would like to share this campaign, which may fits very well in these days – and remember it is just fun, so keep on smiling!

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Found on fubiz.net

Men vs Women!

Posted in Art, Fashion, Fun by stylecouch on September 10, 2009

It seems, that the beer drinking community either understands women, love clichés or actually just need instruction to understand women – but I need to admit that the responsible people from McCann Erickson hit the nail on the head – don’t you think so?

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also seen here in a higher resolution

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For women, ads often are more detailed. Take for example toiletry ads. For one thing, women are more concerned about grooming and appearence. And they appreciate very fine distinctions, such as 5 different variations of shampoo-for curly hair, straight hair, oily hair, dry hair, etc. For men, by contrast, toiletry ads focus on a single product. Men are likely to pick up on one or two very salient and obvious kinds of cues. Men think in a more macro way, and need to be shown the big picture. Also, men are less likely to process complex metaphors.

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Offering too many options can be the kiss of death.

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Interesting, men are much more responsive to sexual cues. In one study, men and women listened to audio tape conversations about non-sexual topics. In one, a women discussed if she should be an anthropologist. Men read sexual cues into the conversation, while women didn’t. Men seem to be much more sensitive to sexual signals. This fact has not been lost on advertisers. We all know how sex sells.

The art to think

Posted in Art, Fun, Photography, Uncategorized by stylecouch on September 4, 2009

Actually we always need to wait for the elevator – do we? And while we are standing in front of the elevator we are not expecting something, just that the elevator door is opening. Some smart advertisement guys had the idea to use this moment in order to wake us up with their message. From now on I will use the stairs.

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This is called the “Morning Alarm” and was made for Maxwell House Coffee.

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This one is called “Take action. Love your heart” found here

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Life’s too short for the wrong job!

Posted in Art, Photography, Uncategorized by stylecouch on September 2, 2009

Good, that I love my one – but I honestly need to say that the advertisement agency Scholz & Friends from Berlin did an excellent job, in oder to get attention! This campaign won the bronze lion 2008 at the Cannes-Festival for advertisement // If like this post, I am sure you like this one >>>

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Give it minute!

Posted in Art, Fashion, Graphic design, Uncategorized by stylecouch on August 25, 2009

Did you ever ask yourself, why so many people drink bottled water? I am sure that they believe, water is so healthy. But do you also think that bottled water is environmentally friendly and really healthy? This Tappening campaign is challenging all of us to think about it and starts the campaign www.startsalie.com. Latest as I mentioned already the figures from the London Fashion Week – where they drunk 15.343 bottles of Evian Water – I found out now that the just in America, the Americans buy 28.000.000.000 bottles of water a year. Beside this wonderful Artwork on this ads, we should spend a minute on the background of this campaign and may be use more often the tap water.

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More information under http://www.tappening.com and http://www.startalie.com

Advertisements 2.0

Posted in Uncategorized by stylecouch on August 7, 2009

Actually I am not a supporter of any stupid commercials, but on one of my inspirations days I was stumbling on two commercials which are actually already a kind of art also! Take your time to see what you believe on. >>>

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