Stylecouch’s Blog

PAOLO ROVERSI-THE UNCROWNED KING OF POLOROIDS

Posted in Fashion, Photography by stylecouch on May 6, 2009

‘Nobody else is making women appear more beautiful’ the statement was announced by Christian Ravera, Vogue Hommes’ artistic director. Saying words about one of my favorite photographers Paolo Roversi. There is no doubt that the Italian photographer has had a huge influence on fashion photography with his blurred poloroids.His work is an essential inspiration source for me and I share his passion for poloroids and the outcome of the colours, why it is my preferred photo style for image campaigns!

 

 

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Eda Mae poloroids A/W-09:

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FASHION FADES,ONLY STYLE REMAINS THE SAME

Posted in Fashion by stylecouch on March 16, 2009

The Year of Coco Chanel

 

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The best present I ever got was an original coco chanel fashion illustration. I have had it for several years now and I still love it and it keeps reminding me of this pioneering french queen of fashion. The latest issue of French vogue is a tribute to Coco Chanel and the 22nd of April is the French premiere date of the Coco Avant Chanel movie. The first trailer has just arrived – a sneak preview only in French which makes it even more original. The main characters in the movie are Audrey Tautou (the fabulous Amelie from Montmartre) and Allesandro Nivola. I am quite sure this will be the fashion movie of 2009  – showing fabulous costumes, beautiful scenes and charismatic characters. I will hereby dedicate the year to the never ending inspiration source Chanel as well! This is visible in the Eda Mae AW/09 collection, which also contains items and looks inspired by this wonderful universe.

 

Watch the trailer for Coco Avant Chanel here

 

Fashion is not something that exists in dresses only. Fashion is in the sky, in the street, fashion has to do with ideas, the way we live, what is happening.’ coco chanel

 

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Eda Mae AW/09 image campaign

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Latest issue of French Vogue and my Coco Chanel fashion illustration

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OSLO FASHION FAIR 13-15. FEBRUARY

Posted in Fashion by stylecouch on February 16, 2009

Just came back from Oslo Fashion Fair where we were presenting Eda Mae’s Autumn 09 collection. This is a new fair in Norway held in a factory in the trendy Grünerløkka area. The exhibitors were really cool and counted brands as April77, Rützou, Ann Hagen, Rika, Hope, Vanessa Bruno etc. Super cool brands but unfortunately almost no visitors there.

 

However, my shoe fetich was satisfied at the fair! The coolest thing I saw there was the shoe relationship between Rützou and Mentor – wauv! – I cannot wait to get a pair of the short boots with oversize zipper – like a sculpture and still really cool and also comfortable – the hardest thing is to choose between the black rock n’ roll or the smooth grey suede…and waiting until Autumn!
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